It’s not easy branding yourself. To be honest, this is the culmination of several years and dozens of iterations of my own personal “brand.” When I first got into website and graphic design I didn’t have anyone to create things for, so I just started creating them for myself. Logos, business cards, websites, whatever. Many things never saw the light of day, and anything that did did little to promote me.
I may like experimenting with my own brand a little too much. Maybe it’s because I enjoy the art and nuance of branding, and having something artistic and nuanced I can call mine is appealing. Or maybe I’m self-centered…
With this project, one of the things that sucked time out of my days was keeping everything consistent once I developed an idea. I would come up with a concept for one thing – a business card, for example – and really like it. But then I would get inspiration for a website concept that didn’t even come close to matching that business card. I didn’t do it the way I would a client (utilizing procedure with a lot of research.) But I also didn’t do a thorough self-examination and ask myself, “What color palette defines me as a person?” It all came from gut feelings and trial and error. I re-branded and started over numerous times. And I’ll probably do it again.
I’ve always loved that my initials, MW, were essentially upside-down mirror images of each other. I started sketching variations of that when I was a kid, and it’s been that way for as long as I’ve had things on which to put a logo.
The business cards are where minimalism really came into play. I wanted my cards to be different. On the front is my logo. Simple. On the back is my email address, but designed in a way that tells you three things:
My email (obviously). firstname.lastname@example.org
My name. MATTWILLIAMS (in a different color, just so no one gets all confounded).
And my website. MATTWILLIAMSONLINE.COM – at the end of my email. (Honestly, unless your website address is different from your email, why put both?)
In keeping with the “sleek and simple” mantra, the cards were made with a smooth, silky finish, and the logo has a raised spot gloss, which actually shimmers in the light.
(DESIGN INFORMATION PACKET AND PRICE LIST)